Digital Marketing for Beginners
Course Introduction
Digital marketing is one of the most powerful tools for businesses, organizations, and individuals in today’s world. Unlike traditional methods, it provides affordable and measurable ways to reach new audiences, build relationships, and grow brands. This beginner-friendly course is designed to equip learners with practical skills in content creation, social media, search engine optimization (SEO), online advertising, and analytics. Through guided lessons, hands-on projects, and real-world examples drawn from local and global businesses, learners will gain the confidence to design and run effective digital campaigns. Whether you are a student, entrepreneur, job seeker, or community leader, this course will give you the skills needed to thrive in the digital economy.
Course Objectives
By the end of this course, learners will:
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Understand the fundamentals of digital marketing.
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Learn to use key platforms (Google, Facebook, Instagram, LinkedIn, YouTube, TikTok).
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Create and manage digital campaigns.
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Understand SEO, content creation, and analytics.
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Develop a simple digital marketing strategy for a business/project.
Course Requirements
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Internet access & smartphone/laptop.
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Basic computer literacy.
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Commitment to practical assignments.
Curriculum
- 6 Sections
- 27 Lessons
- 4 Weeks
- Introduction to Digital MarketingThis first module lays the foundation for your journey into digital marketing. You will learn what digital marketing is, how it differs from traditional marketing, the key channels used today, and how customers interact with businesses online. By the end of this module, you’ll understand the digital marketing landscape and be ready to dive into practical strategies in later modules.6
- 1.1What is Digital Marketing? – Overview of digital marketing and why it matters today.5 Minutes
- 1.2Traditional vs. Digital Marketing – Key differences, advantages, and limitations.
- 1.3Digital Marketing Channels – SEO, SEM, social media, email, influencer marketing, content.
- 1.4Understanding the Customer Journey – Awareness, consideration, conversion, loyalty.
- 1.5Module Summary
- 1.6Module 1 Quiz10 Minutes4 Questions
- Content Creation & Branding6
- 2.1The Role of Content – Why “content is king” in digital marketing.15 Minutes
- 2.2Building a Brand Identity – Logos, tone of voice, and consistent messaging.15 Minutes
- 2.3Writing for the Web – Captions, blog headlines, ad copywriting basics.
- 2.4Graphic Design for Beginners – Using Canva or other free design tools.
- 2.5Module Summary
- 2.6Module 2 Quiz30 Minutes5 Questions
- Social Media Marketing5
- 3.1Social Media Platforms Overview – Strengths & weaknesses of Facebook, Instagram, LinkedIn, TikTok, Twitter (X).10 Minutes
- 3.2Facebook & Instagram Marketing – Setting up pages, boosting posts, and targeting audiences.10 Minutes
- 3.3LinkedIn & TikTok for Professionals and Businesses – Networking, employer branding, short video marketing10 Minutes
- 3.4Social Media Strategy – Creating a posting calendar, consistency, and using scheduling tools (Buffer, Meta Business Suite).10 Minutes
- 3.5Module Summary5 Minutes
- Search Engines & SEO4
- Paid Advertising & Analytics4
- 5.1Introduction to Paid Advertising – Google Ads, Facebook Ads, display vs. search ads.
- 5.2Targeting & Budgets – Audiences, demographics, geo-targeting, setting ad spend.
- 5.3Analytics Basics – Using Google Analytics and social media insights.
- 5.4ROI in Digital Marketing – How to measure campaign success with KPIs.
- Building a Digital Marketing Strategy4
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